Case Studies
Brand Communications
360 Purpose Campaign
Challenge
Highlight Dermalogica’s partnership with a women’s correctional facility to show how esthetics industry training provides profitable skills, career opportunities, and community connection.
Solution
Created a 360° campaign spotlighting the program’s students as well as a graduate, illustrating how this training has tranformed their lives. Content was created for included social media (paid + organic), web, email marketing, and media relations.
Impact
Outperformed benchmarks across social + email
Earned national press coverage (Fortune, PopSugar, BeautyMatter)
Elevated awareness of professional esthetics as a force for economic + social empowerment
360 Sustainability Campaign
Challenge
Spotlight Dermalogica’s leadership in recyclable packaging: the company was first to market with a mono-material recyclable pump.
Solution
Developed a 360° campaign highlighting the companys best-selling cleansers, the first in the category to feature the recyclable pump. Created unique animated social content and partnered with influencers to develop creator content. Led internal communications and product education.
Impact
Elevated brand awareness while educating consumers on packaging sustainability
Earned global packaging awards and media coverage in Fast Company and Digiday
Advanced industry conversation around sustainable packaging solutions
Small Business Partnerships
This project highlights the personal narratives of two skin therapists who faced the possibility of losing their businesses during the pandemic. Through their resilience and Dermalogica’s resources, they not only overcame challenges but also provided valuable insights for other small business owners in the beauty industry.
To bring these stories to life, I identified compelling subjects, hired and directed a video production team, and developed storylines that authentically captured their journeys. The result was a powerful project that inspired our other industry partners and deeply connected with consumers.