The Reignition Project is a Substack about rediscovering purpose in your second act.

The idea grew out of my work with mission-driven brands and the fire that fueled those founders. It was also inspired by my own curiosity – after decades in one industry, how did people navigate big career shifts after 40?

Each week, I interview real people who’ve pivoted toward purpose-driven work, sharing both practical insights and the harder-to-name intangibles: how purpose reveals itself, how identity is wrapped up in career, and what it really feels like to start something new.

It’s where my professional background in storytelling meets a personal interest in meaning, identity, and what comes next.